It is vital that the District School Board of Niagara (DSBN) and its schools have a clear brand identity.
A strong visual image enables students, staff, parents, and community members to easily identify DSBN and its schools.
Consistent use of Board and school brand identifiers, including colours, mascots and logos, enhance recognition and is a
way to visually highlight values and culture.
Consistency between all schools at the DSBN aligns branding practices between the DSBN and its schools
Logos and mascots must be culturally appropriate, in alignment with DSBN values and respect the dignity, well-being, and inclusion of all individuals, groups, and communities.
Board Logo:
The District School Board of Niagara shall ensure that the use of the Board logo is appropriate to the strategic planning goals and policies of the Board.
The logo may not be displayed or used in any manner by any other individual, organization, or other entity without the written consent of the Director of Education or the Communications and Public Relations department.
The Board logo shall appear only in its official version. The logo may not be altered electronically or manually without the written consent of the Director of Education or designate.
School Logos and Mascots:
- The Communications and Public Relations department will support schools with procedures and advice to identify
appropriate school logo and mascot use
- School logos are only to be used and/or displayed by authorized members of the school community
- Third parties are only permitted to use a school’s logo with written permission of the school administrator,
designate or the Communications and Public Relations department
- School logos cannot be used in a manner that could be construed as an endorsement of other organizations,
products or services
- The school logo may appear in concurrence with the DSBN logo on promotional items where appropriate
Creating and Altering School Logos and Mascots:
- All school logos and associated brand identifiers shall be reflective of their connection to the school as a place of learning
- Prohibited school logos include those adapted from a trademarked image(s), free online logo services and/or stock images, and logo design
- School logos must be original designs with original creative files owned by the DSBN
- School logos may only be displayed using official versions. Proposed changes or alterations may only occur with permission of the Superintendent working in conjunction with the Communications and Public Relations department.